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Delft Institute of Positive Design
The emotion typology is an initiative of the Delft Institute of Positive Design (Delft University of Technology). The Delft Institute of Positive Design seeks to advance our understanding of how design can foster human happiness. We develop tools that designers and organizations can use to tap into the vast potential of lasting wellbeing. On our website, you will find more tools, a rich library of open-access research and specific usage guidelines for applying emotion knowledge in design innovation processes (e.g., for products and services). Visit the DIOPD website.

Terms of use
The Emotion typology is published under an Attribution-NonCommercial-NoDerivatives 4.0 International Creative Commons licence (CC BY-NC-ND 4.0). This means that you are free to share the website for non-commercial purposes as long as you give appropriate credit, provide a link to the license, and do not modify the original material. Click here to see the details of the license.

Reference
In communication, please refer to this publication as follows:
Fokkinga, S.F., & Desmet, P.M.A. (2022). Emotion Typology. Delft, Delft University of Technology. https://emotiontypology.com

Emotion Typology was created by

Typology
Concept and production
Steven Fokkinga – Emotion Studio
Pieter Desmet – Delft University of Technology

Research
Steven Fokkinga – Emotion Studio
Pieter Desmet – Delft University of Technology
Deger Ozkaramanli – Twente University
Agneta Fischer– University of Amsterdam
Disa Sauter – University of Amsterdam
Tjaša Kermavnar – Delft University of Technology

Website
Concept
Steven Fokkinga – Emotion Studio
Beatrijs Voorneman – Reframing Studio
Johan Langendoen – TodayTomorrow

Layout and design
Beatrijs Voorneman – Reframing Studio

Development
Johan Langendoen – TodayTomorrow

Movie clip selection
Steven Fokkinga – Emotion Studio
Willem van der Maden – Delft University of Technology
Deger Ozkaramanli – Twente University of Technology
Andriy Yasynetskyy – Electrolux
Agneta Fischer – University of Amsterdam
Disa Sauter – University of Amsterdam

Comics
Illustrations
Freya Ruijs – Waternet

Story
Steven Fokkinga – Emotion Studio
Deger Ozkaramanli – Twente University

Funding
The development of the emotion typology was supported by:

  • The Dutch Ministry of Education, Culture, and Science as part of the Creative Industry Scientific Program (CRISP).
  • The Netherlands Organization for Scientific Research (NWO), as part of the VIDI grant number 452-10-011 and VICI grant number 453-16-009 (awarded to Pieter Desmet).