The Emotion Typology is an initiative of the Delft Institute of Positive Design (part of the Delft University of Technology). The Delft Institute of Positive Design seeks to advance our understanding of the ways design can foster human happiness. We develop tools that designers and organisations can use to tap into the vast potential of lasting wellbeing.  On our website, you will find more tools, a rich library of open-access research and specific usage guidelines to design for positive emotional granularity. See

Terms of use

The Emotion typology is published under an Attribution-NonCommercial-NoDerivatives 4.0 International Creative Commons licence (CC BY-NC-ND 4.0). This means that you are free to share the website for non-commercial purposes as long as you give appropriate credit, provide a link to the license, and do not modify the original material. For licence details, see:


In communication, please refer to this publication as follows:

Fokkinga, S.F., & Desmet, P.M.A. (2022). Emotion Typology. Delft, Delft University of Technology.

Emotion Typology was created by


Concept and production

Steven Fokkinga – Emotion Studio

Research contributon

Deger Ozkaramanli – Twente University
Pieter Desmet – Delft University of Technology
Agneta Fischer– University of Amsterdam
Disa Sauter – University of Amsterdam
Tjaša Kermavar – Delft University of Technology



Steven Fokkinga – Emotion Studio
Beatrijs Voorneman – Reframing Studio
Johan Langendoen – TodayTomorrow

Layout and design

Beatrijs Voorneman – Reframing Studio


Johan Langendoen – TodayTomorrow

Movie clip selection

Steven Fokkinga – Emotion Studio
Willem van der Maden – Delft University of Technology
Deger Ozkaramanli – Twente University of Technology
Andriy Yasynetskyy – Electrolux
Agneta Fischer – University of Amsterdam
Disa Sauter – University of Amsterdam



Freya Ruijs – Waternet


Steven Fokkinga – Emotion Studio
Deger Ozkaramanli – Twente University


The development of the emotion typology was supported by:

  • The Dutch Ministry of Education, Culture, and Science as part of the Creative Industry Scientific Program (CRISP).
  • The Netherlands Organization for Scientific Research (NWO), as part of the VIDI grant number 452-10-011 and VICI grant number 453-16-009 (awarded to Pieter Desmet).